Implementation Intentions
Goal achievement strategy using if-then planning format: "If situation X arises, then I will perform response Y." Research by Peter Gollwitzer shows this doubles success rates by pre-deciding actions, reducing decision fatigue and automating execution when conditions are met.
Last updated: 2026-03-18 11:25
Overview
Implementation Intentions pre-decide actions using if-then format, automating behavior execution.
Format
"If [situation], then I will [action]"
Examples
- If it's 9am Monday, then I'll work on strategic planning
- If I finish lunch, then I'll review today's priorities
- If meeting ends early, then I'll do 10min email
Research
Peter Gollwitzer's studies show 2-3x higher goal completion rates with implementation intentions vs vague goals.
Benefits
- Removes decision moment
- Creates automatic triggers
- Increases follow-through
- Reduces procrastination
Pricing
Free psychological technique.
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