EARLY (Timeular 2026 Rebrand)

Overview

In 2026, Timeular rebranded as EARLY, maintaining their signature 8-sided physical time tracking cube (ZEI°) while evolving the software platform. The rebrand emphasizes making time tracking seamless and delivering insights faster and smarter for driving growth.

What Changed

Name: Timeular → EARLY

Positioning: "Time tracking that doesn't make you want to cry"

Focus: Enhanced AI-powered insights and automation

Community: Over 150,000 users across 500+ teams globally

What Stayed the Same

Physical Tracker (ZEI°):

• 8-sided cube for tactile time tracking
• Flip to different sides for different tasks/projects
• Bluetooth connection to app
• Makes time tracking interactive and physical

Core Features:

• Effortless time tracking
• Leave and overtime management
• Powerful insights through data visualization
• Custom reports and data exports
• GDPR-compliant automated tracking

2026 Enhancements

AI-Powered Insights:

• Advanced analytics available in higher tiers
• Automated pattern recognition
• Predictive time estimates
• Intelligent recommendations

Team Features:

• Enhanced team time tracking
• Billable rates management
• Overtime tracking
• Team analytics and reporting

Pricing (2026)

Starts at $7.50 per user/month for personal productivity, with progressive tiers offering:

• Advanced billable rate features
• Enhanced overtime tracking
• AI-powered insights
• Team management capabilities

30-day free trial available for all plans.

Notable Users

Global community includes professionals at:

• Google
• Audi
• McKinsey & Company

Plus over 150,000 satisfied users worldwide.

Limitations

No Browser Extension: Cannot track time via browser extension

No Invoice Generation: Doesn't create invoices from tracked time/cost reports

Limited Integrations: Only integrates with Toggl, Jira, Harvest, iCalendar, Outlook, and Google Calendar

The Rebrand Strategy

The shift to EARLY reflects:

• Evolution from pure time tracking to insights platform
• Emphasis on speed and intelligence ("faster and smarter")
• Professional positioning for growth-focused teams
• Maintaining unique physical hardware differentiator

The 2026 rebrand represents Timeular's maturation from innovative startup to established productivity platform while preserving the physical tracker that made them distinctive.