Behance Action Method Products

Overview

The Action Method is a productivity system created by Behance founders Scott Belsky and Matias Corea, designed specifically to help creative professionals and teams organize ideas and push projects forward through focused action.

Core Philosophy

Scott Belsky's famous formula: Creativity × Organization = Impact

The system emerged from research asking highly productive people in the creative world how they managed projects and stayed organized.

Three Core Components

1. Action Steps

Concrete, actionable tasks that can be completed. These are the specific next steps that move projects forward.

2. Backburner Items

Ideas and tasks that are important but not immediate priorities. These are deferred for future consideration.

3. Reference Materials

Supporting information, resources, and context that inform the work but aren't actionable themselves.

Product Line

The Action Method included both physical and digital implementations:

• Paper Products: Notebooks, planners, and organizational tools designed by Behance
• Action Method Online: A digital application (discontinued in 2014)
• Integrated Systems: Tools that connected events with specific executable action steps

Target Users

Designed for creative professionals including:

• Designers and artists
• Writers and content creators
• Product developers
• Marketing professionals
• Anyone managing creative projects

Key Principle

Every meeting, brainstorming session, or project discussion must generate specific Action Steps. Ideas without action steps remain just ideas and rarely get executed.

Legacy

While the online application was discontinued, the Action Method framework continues to influence modern productivity systems and project management approaches, particularly in creative industries.